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Resurgence of the Rolodex

The Rolodex was once a marketer’s most prized possession. It represented a career-long accumulation of connections and relationships. This desktop tool often determined the success of campaigns by allowing advertisers to put the right pieces into the best hands for the job.

Reduce Shopping Cart Abandonment With Affiliate Marketing: CJ Q/A UpSellit.com

Abandon Cart! Abandon Cart!

It’s Sunday morning, and you are surfing your favorite online store, adding a handful of items to your shopping cart, then suddenly as if seeing an online iceberg dead-ahead (or simply distracted by a screaming child), you quickly close the browser window and before you know it you’ve done what, according to Forrester Research, more than 50% of online shoppers do every time they visit a web store: you’ve abandoned cart.