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Magic Johnson to Keynote at CJU!

Today we announced that Magic Johnson is going to deliver this year’s keynote address at CJ University. This is so exciting for us, not only because we here at Conversant are big basketball fans, but because we share so much in common with Magic.

Back-to-School Shopping Trends

As shopping events go, the Back-to-School shopping season is a big deal for retailers – for a third  straight year, forecasts show online spending for school supplies outpacing the offline spend, growing 16% YoY and reaching $27 billion in online sales.

Father's Day Key Strategies to Maximize Sales

Father’s Day 2014 shopping begins in earnest as soon as the calendar page turns to June. In anticipation, CJ Insights has analyzed the 2013 sales data for trends that can be applied by advertisers and publishers to make the most of this shopping activity.