In the competitive world of online commerce, understanding consumer behavior is critical to success. Yet, at best, marketers cobble together click paths and marketing touch points for a view that merely suggests shopping intent.
Did you know that more than half of US online shoppers make purchases on their mobile devices? In fact, an eMarketer mobile commerce forecast estimates that mobile shoppers will contribute $38.4 billion in sales from mobile devices — roughly 15% of e-commerce sales.
Just in time for the busy holiday season we have flipped the switch to our new “Widgets” tab in the publisher account manager to all English language accounts. Publishers now have the ability to display advertiser product catalogs in exiting new ways!
We hope everyone had a frightful and Happy Halloween last week! In Santa Barbara we are still recovering from our Halloween festivities. Commission Junction just finished a scary whirl wind content tour and had a presence at three recent content events in October.
A confluence of rare events will likely make this year’s holiday shopping season a bit different than years past. The three events with the greatest potential to upend 2013 holiday shopping sales:
If you feel like Christmas offers come earlier each year, this year you’ll definitely feel like Christmas starts in October. That’s because there are fewer days between Black Friday and Christmas Day this year--last year there were 31 days between Black Fri