Marketers' spend in the affiliate channel is expected grow to $5.4B in 2017 and $6B in 2018 (on pace for a 10% CAGR between 2016 and 2020)*. It's no secret the affiliate channel has long been an ROI leader.
In this infographic we outline how the affiliate channel outperforms other marketing channels in several key performance metrics.
Over the last quarter century, the affiliate marketing channel has experienced steady growth. In fact, Forrester Research predicted that affiliate marketing spend would hit $4.5 billion by the end of 2016 and would continue to grow by 10% each year until 2020.