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Specialty Retailer Increased NTF & Revenue

How do you improve an already finely tuned affiliate program? For one specialty retailer, the answer is Affiliate Customer Insights. By tracking and analyzing customer behavior with Affiliate Customer Insights, they increased new-to-file (NTF) customers—and revenue—while maintaining return on ad spend (ROAS).

The results speak for themselves:

  • 12% increase in overall revenue
  • 10% increase in incremental revenue from new publishers
  • 5 percentage point increase on NTF rate for targeted publishers
  • $8 ROAS maintained with $200k+ media spend

View the full Case Study

Click here to learn more and find out if your program is eligible for integration with Affiliate Customer Insights.

Already using this solution? Let us know how its working for you in the comment section below!

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Matt Moore, Associate Product Marketing Manager

Thank you for the useful information , intersting article I woudl like to ask what is incremental revenue?
  • by liwalker
  • Jul 11, 2016, 3:09 pm
Incremental revenue is the amount that revenue increased period over period during a particular promotion or marketing campaign.
Thank you for the useful information as we can share this article in the social media , it can be published on our site blog?

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