How do you improve an already finely tuned affiliate program? For one specialty retailer, the answer is Affiliate Customer Insights. By tracking and analyzing customer behavior with Affiliate Customer Insights, they increased new-to-file (NTF) customers—and revenue—while maintaining return on ad spend (ROAS).
The results speak for themselves:
- 12% increase in overall revenue
- 10% increase in incremental revenue from new publishers
- 5 percentage point increase on NTF rate for targeted publishers
- $8 ROAS maintained with $200k+ media spend
View the full Case Study.
Click here to learn more and find out if your program is eligible for integration with Affiliate Customer Insights.
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Matt Moore, Associate Product Marketing Manager