In last week’s blog post, New Year Success with Content Publishers, we highlighted a recent article in PerformanceIn by our Business Development Director, Content, Jessica Woodbury, which outlin
We know affiliate marketing works, but do you know just how powerful this channel really is?
- 60% of affiliate transactions come from new (NTF) customers
- 34% higher average order value (AOV) than any other marketing channel
I am a huge Boston Redsox fan, so as you can image it was very frustrating watching their 2012 season literally fall apart in front of my eyes. “How could this be!?” many fans asked, as the Boston Redsox had the second highest payroll in MLB yet were also one of the most underperforming teams.
I have a confession: I’m a huge “Back to the Future” fan, especially Part II.
How incremental are the sales of the affiliate channel? You could say that is, literally, a million-dollar question, because marketers factor this when determining where to allocate their marketing dollars.
There's something about Axl Rose and affiliate marketing that just feels right.