Recently, one of our publishers said to me, “I didn’t know that your APIs at CJ did that!” After speaking with some other clients, it became clear that although many publishers know about the APIs at CJ Affiliate, many didn’t know about some of the great things that they can do.
As marketers search for ways to exponentially grow their audience reach, and convert said audience into new and repeat customers, affiliate marketing continues to be an effective channel to add into the overall marketing strategy.
Over the last quarter century, the affiliate marketing channel has experienced steady growth. In fact, Forrester Research predicted that affiliate marketing spend would hit $4.5 billion by the end of 2016 and would continue to grow by 10% each year until 2020.
Some applaud affiliate marketing for being one of the most cost-effective ways to promote a product or a service, implying its pay-for-performance basis.
Across the global CJ Affiliate network, Holiday 2016 followed many of same rules we’ve come to expect: Black Friday and Cyber Monday dominated and early to mid-December was the next, most lucrative sales period.
As the year comes to a close and we look back at what shaped affiliate marketing in 2016, it comes as no surprise that content remains a top trend. Content publishers (bloggers, influencers, and the like) are increasingly looking for ways to monetize their content.
The end of the year is full of retail shopping days that we plan for in a big way, all the way up to Christmas Day.
On Tuesday, October 25 from 1-2pm EST, there were a flurry of tweets around retail trends for the upcoming holiday season as the experts of CJ Affiliate, Conversant, Epsilon, BrandLoyalty, and Alliance Data participated in a #holidayretailchat.
Now that we’re well into Q4, are you ready to celebrate the holidays? If you’re like me, you’re ready to gobble down that turkey on November 24! But many of you might not be aware of some lesser known holidays like National Pizza Day—mark your calendar, it's on November 12!