In this, the first of a three-part blog series, CJ Affiliate’s Strategic Insights Director Sandrine Thompson will present forward-thinking strategies to drive mobile sales in affiliate.
Today marks the release of our 2016 Mobile Intelligence Report, which leverages data from CJ Affiliate’s global network of advertisers and publishers.
We are well on our way into the new year, and it is off to a great start! As we continue to look forward in 2016, we wanted to share some key trends we are seeing in affiliate marketing.
Across CJ’s global network, the impact of mobile this holiday season is already evident. From Thanksgiving through Cyber Monday, over 15% of our global transactions took place on a smartphone or tablet.
I have a confession: I’m a huge “Back to the Future” fan, especially Part II.
Last week, CJ Product and Engineering deployed features inside CJ Account Manager that allowed Mobile Certified Advertisers the ability to designate their text, banner, advanced, content and smartlinks as mobile optimized. This was a huge update for publishers as they can now filter and search mobile optimized links only – all inside CJ Account Manager.
CJ Product and Engineering teams are extremely excited to announce another milestone update: now Commission Junction Mobile Certified Advertisers can designate any of their text, banner, advanced, content and smartlinks (except flash and product catalog links) as mobile optimized!