As marketers search for ways to exponentially grow their audience reach, and convert said audience into new and repeat customers, affiliate marketing continues to be an effective channel to add into the overall marketing strategy.
Marketers' spend in the affiliate channel is expected grow to $5.4B in 2017 and $6B in 2018 (on pace for a 10% CAGR between 2016 and 2020)*. It's no secret the affiliate channel has long been an ROI leader.
In this infographic we outline how the affiliate channel outperforms other marketing channels in several key performance metrics.
Across the global CJ Affiliate network, Holiday 2016 followed many of same rules we’ve come to expect: Black Friday and Cyber Monday dominated and early to mid-December was the next, most lucrative sales period.
The 9th annual AffiliateBenchmarks Survey—the largest independent study of the affiliate marketing industry—just released its 2016 results!
According to our 2016 Holiday Intelligence Report, shoppers this holiday season will likely dedicate more of their holiday spend to gifts of experience.
On Tuesday, October 25, 2016, from 1pm - 2pm EST, CJ Affiliate, along with experts across our partner divisions--Conversant, Epsilon, LoyaltyOne, Alliance Data--will take part in a #HolidayRetailChat on Twitter.
Q4 started this week, and you know what that means! The holiday shopping season is just around the corner. Do you have your affiliate programs in place? Looking for strategies to optimize those programs?
In its 9th year of this largest independent study of the affiliate marketing industry, AffiliateBenchmarks is looking once again to provide our community of partners with trends, best practices, and actionable insights.