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Keeping Track of Affiliate Tracking

As a new year starts it’s easy to be so focused on rolling out new campaigns that you forget all about your affiliate tracking code. If your account is in "set it and forget it" mode you may not notice when tracking is no longer functioning properly. That stellar new marketing offer will be hard to evaluate without any conversion data coming in. Simply put, your affiliate program is only as good as your tracking.

Typically, tracking is disabled when the tracking code is removed or when an advertiser switches to a new code format or site management system. Remember to check your affiliate tracking after a site update in case your tech team removes or alters the tracking by mistake. You’d be surprised how often this happens!

It’s important to fix any tracking issues as soon as possible. Extended periods of down-tracking often result in bulk commission make-goods and CJ down-tracking fees. Also as a result of tracking going down, your publisher partners don’t earn commissions. Over time, you may lose relationships with key publishers if they feel your tracking is unreliable for continued periods of time. After all, publishers spend a lot of energy and resources promoting your programs!

While our Program Compliance and Advertiser Services teams monitor the network for down-tracking incidents, it’s best to be proactive about managing your program on a regular basis. That way you’ll be sure to detect any tracking problems before they negatively impact the success of your affiliate program. Signs of tracking problems include a sudden, ongoing decline in leads or sales, healthy click volumes without many—or any—conversions, or a dramatic decrease in earnings per click (EPC).

Check your inbox for notifications from Program Compliance or Advertiser Services. We may have sent you instructions on troubleshooting your program tracking. If we don’t hear back from you, your account could be temporarily deactivated.

If you suspect there may be issues with your affiliate tracking, contact your CJ account team or submit a ticket to the Advertiser Services and Program Compliance teams via the Support Center.

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Christina Bullock, Program Compliance Specialist

Thanks for your post.We're hoping to dedicate as much time as we possibly can towards the completion of stable versions of geospatial tools for Drupal. We have a few sponsors helping us out already, but need some more help to fully realize our goals.
Happy to hear the blog post. I would like to know more about the affiliate tracking code. It is very important to find the tracking issue but most people are avoiding it because of the high fee of insatallation
Hi Teena, Are you an advertiser or publisher in our network? If so, you can log in to the Account Manager and access the Support Center which should have additional articles on this topic.
Hello I have trouble about the Affiliate program tracking problem, since i can't contact the Support Center because it keeps on loading. So when I look into this in CJ it looks like yes Niche Store(Our Affiliate) sales dropped off a lot in the last 2 weeks. Going from an average of 25-30ish sales a week to 4. CVR dropped off significantly. Since it shows tracking is working I am not sure how to fix it. Please I need your help ASAP.
  • by liwalker
  • Jan 16, 2017, 5:35 pm
If you could please reply with your Account ID, email, and name on the account, we can pass it on to client support and they can look into the issue. Otherwise you can call Client Support at 1-800-761-1072. They are open Mon-Fri from 6 AM - 5 PM (PT).
Thank you for the article. Actually, affiliate program is really great thing for tracking. I would like to read some more articles on this topic and looking forward to reading your new posts.
Finally I found what I need for my website, thanks! Sometimes affiliate traffic becomes real problem.
I have entered into this recently and thank you so much for sharing this information. This really helps for my blog.
I have gone through the various posts over here and noticed that this is really a informative site and have shared many posts that too is quite impressing and a must read things. Keep up the good work

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