In last week’s blog post, New Year Success with Content Publishers, we highlighted a recent article in PerformanceIn by our Business Development Director, Content, Jessica Woodbury, which outlined strategies for advertisers to capitalize on the content trend in 2017.
But who are these content publishers? And what makes them unique?
In this short video clip from the recent CJU16 session “Take It to the Next Level with Bloggers,” Publisher Development Manager Zoe Pedziwiatr explains the different content publisher types and strategies on how to best work with them.
What are the different content publisher models?
- Magazine Editorial Websites
- Commerce Content
- High Level Influencer
- Power Middle
- Emerging Talent
- Niche Sites
How do I identify these content models?
- Review Site Traffic
- Explore Content Site: About Me, Contact, Header, Sidebar, Footer
- Check Out Social Pages
For more details around each of these content types, how to identify them, and how to best work them, watch this brief video: How to Identify & Work with Content Publishers.
Have you tried any interesting tactics when working with Content Publishers? What works and what doesn’t? Share with us in the comment section below!